Archive for the ‘Industry Events’ Category
Tuesday 15th May 2012 saw representatives from across the performance marketing sphere don their finest for the sixth annual Performance Marketing Awards.
Presided over by comedian, Miles Jupp, this year’s Awards took place at The Grosvenor House Hotel in Mayfair and were attended by more than 800 people from across the performance marketing industry. Formerly known as the A4U Awards, the event has re-branded itself this year as the Performance Marketing Awards to encompass a wider range of marketing categories than just the affiliate sector. This allowed entrants from areas including social media, mobile, email, search and display. This and the introduction of several new categories resulted in a record number of entries! Over 30 winners scooped up awards in areas such as Best Use of Data, Best Lead Generation, and Best Use of Email.
Following a Champagne Reception and photo opportunity from the balcony overlooking the main venue, guests settled at their tables for the main event. Following a speach from A4U’s Matthew Wood, Miles Jupp took to the stage to unleash his affiliate mareting repertoire whilst the guests began a delicious 3 course meal.
Aspect sponsored two awards on the night, and no sooner had the starters been cleared from the table than Managing Director, Jonathan Erwin, was invited to present the award for Best Lead Generation Campaign to winners Arena Media for Red Instructor Training and Aspect’s Chairman, Steve Whatley was next up to practice his presenting skills, handing the Best Use of Email award to Vouchercodes.co.uk for The Body Shop.
Other lucky winners included 7thingsmedia for Best Agency; NHS Blood and Transplant for Best use of Social Media; Criteo for Best Consumer Targeting and Trade Doubler became the first network to take the Publishers’ Choice of Network award from five-time winners, Affiliate Window.
With the formalities over, the celebrations began! Guests enjoyed their dessert and the occasional glass of wine before preparations were underway for the spectacle that is Rockaoke (that is live band karaoke for the uninitiated) and festivities continued into the night. The Performance marketing awards brings affiliates, merchants, agencies and networks together and so often proves a fantastic networking opportunity in a relaxed environment.
All in all a good time was had by all, particularly the winners, though there were almost certainly a good number of sore heads on Wednesday morning.
It is with great pleasure that we can announce our involvement in the forthcoming Performance Marketing Awards.
Aspect Web Media are the official sponsor of the “Best Lead Generation Campaign” and “Best Use of Email” categories at the annual event, taking place on 15th May at the Grosvenor Hotel in London.
Speaking earlier this week, Managing Director Jonathan Erwin explained the decision to become more closely involved with the awards.
“Aspect Web Media has been on the cutting edge of direct response marketing for 3 years now and I felt it was time to let everyone know about it. For us the Performance Marketing Awards is a great opportunity to network with top industry talent as well as strengthen existing relationships. We chose to sponsor the Best Lead Generation Campaign and Best Use of Email because it is important for us to raise awareness about how effective lead generation and email marketing are in creating lasting value for advertisers.”
Shortlisted for the Best Lead Generation Campaign are:
- 7thingsmedia for Secret Sales
- Arena Media for RED Instructor Training
- iProspect for Acuvue
- Mindshare for Mazda
- Valueclick Media for Canderel
The shortlist for the Best Use of Email category are:
- Aimia for Nectar
- Azam Marketing
- Freemax Media & iProspect for Aunt Bessies
- Freemax Media for Broadband Genie
- Vouchercodes.co.uk for The Body Shop
Please join us in wishing all nominees for the awards the very best of luck.